Tofino Food and Wine Festival

Outlandish Shellfish Guild – Heriot Bay, BC

admin — Wed, 11 May 2011 22:32:47 +0000

Last weekend a small group of us joined members of the Outlandish Shellfish Guild for a memorable trip through the Discovery Islands. Thank you to Ian, Jules, Victor, Kathy and Troy – it was a very enjoyable time.

Our hosts wined and dined us with fresh oysters, roasted oysters on the bonfire, fresh mussels, homemade chowder, Quadra Island wines and more. An afternoon on Marina Island spent eating lunch, exploring the mudflats and shucking oysters off the beach! Good living!!!

MMMMMM Delicious QR CODE

Jenna — Thu, 14 Apr 2011 06:45:16 +0000

You might notice on this year’s Tofino Food and Wine Festival poster displays a weird barcode thingy. Maybe you have noticed this weird barcode thingy on business cards, magazine ads, billboards, or on the web?

This is a QR code.

Wondering what QR codes are all about?

Basically QR codes are 2 dimensional barcodes that are easily scanned using any modern mobile phone. The code is converted into a piece of text and/or link.

For instance, you walk around the city and notice a poster for an event that seems interesting (*cough* Tofino Food and Wine Festival *cough*). You take out your mobile phone, scan the QR Code with the QR Code Reader app you downloaded and will instantly get more information and a link to a website where you can book your tickets, bookmark a webpage for later, get a secret message, share contact information. You don’t have to type or remember anything and because QR Codes can be very small, this saves a lot of space on the product. I love it! In this day and age with my failing eyesight, impractical (but pretty) pink claw-like finger nails and rapidly growing impatience for the iphone keypad that auto corrects every other character – this little piece of marketing technology actually is pretty darn practical.

Imagine going through the Tofino Food and Wine Festival tasting a wine that you love and instead of trying to remember the next morning what vintage that amazing pinot was, you pull out your phone, scan the QR code on the bottle label and have all of the information on that wine and how to get it just a click away on your mobile!

The reader is quite versatile not only can you pick-up a code from a magazine or poster, you can also pick up from a LCD/ Computer monitor. I am no marketing guru but quite simply as a general rule the path of least resistance is the way we go. QR code is all action. Think about how far your advertising dollars could go with someone actually using that code.

How about a QR code contest to win two tickets to the event Bienvenue! A Taste of BC Bubbles ?

Scan this QR Code to win:

How about a special message from my heart to yours:

Tacofino @ Vancouver!

admin — Sun, 10 Apr 2011 00:21:38 +0000

Sadly, Tofino will see Tacofino pack it up and head to Vancouver to join the street vendor scene! Keep your eyes out their truck, great fish tacos, freshies and mango coconut drinks! I will be looking for them next time we hit the big city!

West Coast Chefs – TUCG

admin — Wed, 30 Mar 2011 19:07:22 +0000

Here’s a look at some of our favourite west coast chefs, also members of TUCG – Tofino Ucluelet Culinary Guild. You’ll find these chefs at the Tofino Botanical Gardens on Saturday June 4, for Grazing in the Gardens!

2011 Grape Stomping?

admin — Wed, 30 Mar 2011 05:22:39 +0000

Yes! There will be a 2011 Grape Stomping!

Shelter Restaurant presents FeastBC!’s first annual grape stomping, Saturday May 14, 2011. TFWF will be there to cheer the stompers on! The winning team will get two tickets to Grazing in the Gardens, Saturday Jun 4, 2011.

The Tasting Room Radio Show – live at TFWF 2010

admin — Fri, 25 Mar 2011 04:13:56 +0000

Terry David Mulligan interviewed local characters, chefs, and winemakers at the 8th Annual Tofino Food and Wine Festival. He had so much fun, and interviewed so many people that he made two shows about the west coast! Sit back, and listen here…

Please enjoy the outstanding characters of Ucluelet and Tofino, throw in stunning beaches, rainforests, world class surfing, food, wine and accommodations..

And you get to meet Crazy Ron..from Tough City Sushi.

-TDM

Wildside Grill in Tofino!

admin — Fri, 25 Mar 2011 01:02:57 +0000

Congratulations to Jesse and Jeff and Wildside Grill, winners of the 2011 Chowder Chowdown in Ucluelet, as part of the 25th Pacific Rim Whale Festival!

Also – check out what Rick Mercer tweeted recently :

“Wildside grill in Tofino. Best fish taco ever. Really.” 3:29 PM Mar 5th via Mobile Web

Awesome! Looking forward to seeing the Grill crew in the gardens for TFWF!